Case Study: Frankston Café Boosts Foot Traffic & Online Orders
- Problem: A small cafe struggling to attract new customers and wanting to promote a new online ordering and delivery system.
- Our Solution: We launched a hyper-targeted Google Ads & Facebook Ads campaign focused on local customers searching for “best coffee near me” and promoted special discounts on social media.
- Results:
35% increase in in-store visits within 3 months
Online orders launched and steadily grew over a 3 month period from Facebook & Instagram ads – now at 3x Return on ad spend.
Cost per customer acquisition dropped by 40% - Client feedback : “We saw immediate results, our cafe is buzzing with new customers! The targeted ads worked great.” Seb, cafe owner
Case Study: Plumber Generates More Leads with SEM
- Problem: Our client (providing plumbing services) was relying on word-of-mouth and wasn’t getting enough consistent leads.
- Our Solution: We set up a Google Ads campaign targeting urgent plumbing searches in their service area and optimized their landing page for conversions.
- Result: 150% increase in website enquiries
- Client feedback : “I used to rely on referrals, but now I get steady leads every week. Discover Me made the process very easy and I look forward to the reports each month to se the growth” – Lachy, owner
Case Study: Boutique clothing E-Commerce Store Boost Sales with Facebook Ads and Google Ads combo
- Problem: A small online boutique struggled to generate sales despite having great products.
- Our Solution: We initially dedicated a lot of time identifying detailed customer personas – highlighting their interests, activities and quirks. This targeted personas allowed us to finely tune the design for the high-converting Facebook & Instagram ads, using video content and retargeting to bring back interested shoppers. Supplemented with a highly targeted Google Ads campaign focusing on their extremely tight specialised niche.
- Results:
4X return on ad spend (ROAS) in 2 months
Increased conversion rate by 65%
Sales doubled, with many repeat customers - Client feedback : “Before working with Discover Me, we barely got sales and we were out of ideas. Now we’re consistently selling out our best products! After our initial scepticism we decided to bite the bullet – from there the return on our spend has been amazing” – Charlize, owner
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