So, you’ve got everything sorted with your small business – a great product, good people, good systems but your market just isn’t that into you.
WHY!!?? They should love you – I’d buy your stuff in a second! OK, so this is where quality targeted digital marketing comes in – to get noticed in this environment you need to get your digital marketing sorted otherwise you’re just hoping people stumble across your products through dumb luck. This is how you make it happen….
### Embrace Social Media Like Your Morning Coffee ☕
First things first – let’s talk social media. Sure its fun and interesting and a massive time waster when you’re bored but it’s also goldmine for businesses too – key here is that you MUST know your audience, their pain points, buying journey bla blah – don’t just use the scatter gun approach, you need to use targeted messaging and the right channels for your identified customer personas. Social tools allow you to target very specific demographics – its quite scary – but it only works when you know your peeps
Instagram for the visually inclined, Twitter for the quick and witty, and Facebook for the all-encompassing social experience. Don’t forget LinkedIn if you’re in the B2B game. Consistency is key, so have a plan, post regularly, engage with your audience, and watch your digital presence flourish.
### SEO: Because Google Is Everyone’s Best Friend 🕵️♂️
Search Engine Optimization – now you’re getting excited!! Trust me, it’s your best friend in the digital realm. Optimize your website content with relevant keywords, sprinkle in some meta tags, and watch Google fall head over heels for your site. The higher you rank on search engines, the more eyeballs you attract and that’s when you’re in business.
### Content is King, Queen, and the Entire Royal Family 👑
Nobody likes a boring website. Populate your online real estate with killer content. Blogs, videos, infographics – the whole shebang! Provide value to your audience, answer their burning questions, and establish yourself as an authority in your niche. The more engaging your content, the longer people stick around and they may even share and be your own advocates – now your that’s you really want – free promotion!!
### Email Marketing: The OG of Digital Communication 📧
Email – the OG of digital communication. Build a mailing list, send out newsletters, and keep your audience in the loop. Set up your Mailchimp or preferred system – personalize your emails, throw in some exclusive deals, and voila – you’ve got a direct line to your customers’ hearts. Don’t overdo it just keep it real, keep it valuable and stay out of the spam zone.
### Embrace the Power of Influencers 🌟
You either love em or you hate em – we’ve probably all met someone at a party who claims to be an influencer – whats your initial reaction!? Hmm well, for anyone over 40 – its probably – why don’t you get a real job! BUT – in todays business world – they serve a purpose and I would say a necessary evil – people believe what they say – I cannot believe it works, but it does.
And Influencers can be a game-changer for your small business too – especially when starting up and your desperately need to get some of that juicy traction in the awareness phase. Find influencers who align with your brand, reach out to them, and let the magic happen. Their followers trust their recommendations (god bless ’em), and suddenly, your business is in the spotlight. It’s like having a celebrity endorsement without the Hollywood price tag.
### Analytics: Your Digital Crystal Ball 🔮
Last but not least, let’s talk analytics. Don’t be afraid of the numbers; embrace them. Platforms like Google Analytics are a digital crystal ball, revealing insights into all your channels performance. Track what’s working, what’s not, and adjust your strategy accordingly. It’s like having a cheat code for the digital marketing game.
So, there you have it – a crash course in getting your small business’s digital marketing sorted out -it’s a big changing world and I haven’t even mentioned SEM and remarketing yet – I’ll save that for next time.
Remember, it’s not about the size of your business; it’s about the size of your digital presence. 🚀✨