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So, you’ve got everything sorted with your small business – a great product, good people, good systems but your market just isn’t that into you.  

WHY!!??  They should love you – I’d buy your stuff in a second!   OK, so this is where quality targeted digital marketing comes in – to get noticed in this environment you need to get your digital marketing sorted otherwise you’re just hoping people stumble across your products through dumb luck.   This is how you make it happen….

### Embrace Social Media Like Your Morning Coffee ☕

First things first – let’s talk social media. Sure its fun and interesting and a massive time waster when you’re bored but it’s also goldmine for businesses too – key here is that you MUST know your audience, their pain points, buying journey bla blah – don’t just use the scatter gun approach, you need to use targeted messaging and the right channels for your identified customer personas. Social tools allow you to target very specific demographics – its quite scary – but it only works when you know your peeps

Instagram for the visually inclined, Twitter for the quick and witty, and Facebook for the all-encompassing social experience. Don’t forget LinkedIn if you’re in the B2B game. Consistency is key, so have a plan, post regularly, engage with your audience, and watch your digital presence flourish.

### SEO: Because Google Is Everyone’s Best Friend 🕵️‍♂️

Search Engine Optimization – now you’re getting excited!!  Trust me, it’s your best friend in the digital realm. Optimize your website content with relevant keywords, sprinkle in some meta tags, and watch Google fall head over heels for your site. The higher you rank on search engines, the more eyeballs you attract and that’s when you’re in business.

### Content is King, Queen, and the Entire Royal Family 👑

Nobody likes a boring website. Populate your online real estate with killer content. Blogs, videos, infographics – the whole shebang! Provide value to your audience, answer their burning questions, and establish yourself as an authority in your niche. The more engaging your content, the longer people stick around and they may even share and be your own advocates – now your that’s you really want – free promotion!!

### Email Marketing: The OG of Digital Communication 📧

Email –  the OG of digital communication. Build a mailing list, send out newsletters, and keep your audience in the loop.  Set up your Mailchimp or preferred system – personalize your emails, throw in some exclusive deals, and voila – you’ve got a direct line to your customers’ hearts.  Don’t overdo it just keep it real, keep it valuable and stay out of the spam zone.

### Embrace the Power of Influencers 🌟

You either love em or you hate em – we’ve probably all met someone at a party who claims to be an influencer – whats your initial reaction!? Hmm well, for anyone over 40 – its probably – why don’t you get a real job!  BUT – in todays business world – they serve a purpose and I would say a necessary evil – people believe what they say – I cannot believe it works, but it does. 

And Influencers  can be a game-changer for your small business too – especially when starting up and your desperately need to get some of that juicy traction in the awareness phase. Find influencers who align with your brand, reach out to them, and let the magic happen. Their followers trust their recommendations (god bless ’em), and suddenly, your business is in the spotlight. It’s like having a celebrity endorsement without the Hollywood price tag.

### Analytics: Your Digital Crystal Ball 🔮

Last but not least, let’s talk analytics. Don’t be afraid of the numbers; embrace them. Platforms like Google Analytics are a digital crystal ball, revealing insights into all your channels performance. Track what’s working, what’s not, and adjust your strategy accordingly. It’s like having a cheat code for the digital marketing game.

So, there you have it – a crash course in getting your small business’s digital marketing sorted out -it’s a big changing world and I haven’t even mentioned SEM and remarketing yet – I’ll save that for next time.

Remember, it’s not about the size of your business; it’s about the size of your digital presence.  🚀✨ 

Hey there, small business warriors! Let’s chat about how you can rule your realm with a not so secret weapon – Digital Marketing. This weapon doesn’t just need to be for the big guns; we all know about it and we all know it works – but it sometimes seems the secret ingredient is a mystery.

Here I will try and de-mystify this seemingly magic weapon and provide some insight into the elements that can make Digital Marketing such an effective weapon and how you can make it rock your world.

Lights, Camera, Online Action!

In a world where everyone’s scrolling, tapping, and clicking, having a killer online presence is non-negotiable. Digital marketing lets you strut your stuff on the virtual runway, showcasing your business 24/7 – this means you can always be in front of your customers when the inspiration hits.

Breaking Bank Doesn’t Break the Game

Now, advertising doesn’t mean shelling out $10k on a newspaper or magazine ad. With digital marketing – you control the budget and its cost-effective, meaning you can make your mark without breaking the bank. Consider it the Robin Hood of advertising, stealing from the marketing giants and giving back to the small biz heroes.

Target, Aim, Bullseye!

Gone are the days of casting a wide net and hoping for the best. With digital marketing, if know who they are you can pinpoint them with sniper-like precision. Say goodbye to wasted efforts on people who couldn’t care less – it’s all about hitting the bullseye and getting your message to the right peeps.

From Likes to Love: Building Brand Affection

In the digital arena, your brand isn’t just a logo; its the tone, it’s a vibe, its a feel – you get the gist . Consistent and strategic digital marketing helps you build a brand that people don’t just recognize – they fall in love with it. It’s like creating a fandom, but for your business. Who wouldn’t want a group of raving fans singing the praises of their brand?

Data, Darling!

Digital marketing isn’t just a shot in the dark; it’s a data-driven dance. Analytics and insights are your backstage passes to understanding what makes your audience tick. Learn what works, what doesn’t, and adjust your groove accordingly. It’s marketing with a side of science – and it’s seriously cool what you can out about your customers.

Play with the Big Dogs

Think the big dogs have the monopoly on marketing prowess? Think again. Digital marketing levels the playing field. With a killer strategy, even the smallest of businesses can stand shoulder to shoulder with the giants. Size doesn’t matter; it’s all about the impact you make.

#LocalLove and Global Fame

Whether you’re a neighborhood gem or dreaming of global domination, digital marketing’s got your back. Local SEO, online directories, and social media can turn your small-town charm into worldwide fame. Your grandma’s secret sauce recipe might just become an international sensation – and it’s all thanks to the digital stage.

Wrap It Up, Boss!

So there you have it – the digital lowdown for small businesses. It’s not just a trend; it’s a lifeline. From cost-effective campaigns to building brand love, digital marketing is your business’s secret sauce for success. So gear up, get online, and let the digital magic begin! 🚀✨

Digital marketing plays a pivotal role in helping small businesses get ahead

Cost-Effective Reach:

Digital marketing is an amazingly cost-effective way to reach your target audience when compared to traditional marketing methods. When digital marketing is done right you can maximize your ROI and achieve significantly high online visibility.

Increased Visibility and Accessibility:

A strong online presence through digital marketing channels, such as a well-optimized website, active social media profiles, Google Ad campaigns and SEO enhances a small business’s visibility. This increased visibility can lead to more potential customers discovering and engaging with your business.

Targeted Marketing:

Digital marketing allows for precise targeting of specific demographics, interests, and behaviors. This ensures that your marketing efforts are directed toward the most relevant audience, improving the chances of conversion.

Data-Driven Decision Making:

Digital marketing tools provide valuable data and analytics. Your businesses can use this data to understand customer behavior, measure the success of campaigns, and make informed decisions to optimize future strategies.

Builds Brand Awareness:

Consistent and strategic digital marketing efforts contribute to building brand awareness. This is crucial for when you’re starting up and establishing yourself in the market and allows you to differentiate from your competitors.

Engagement and Interaction:

Digital marketing allows you to directly engage with your customers through social media, comments on blog posts, or email interactions. Building relationships with customers can lead to increased loyalty and positive word-of-mouth referrals.

Level Playing Field:

Digital marketing levels the playing field for small businesses, allowing you to compete with larger counterparts. A well-executed digital marketing strategy can make a small business just as visible and competitive as larger enterprises.

Flexible and Adaptable:

Digital marketing channels are flexible and allow for quick adjustments to campaigns. Small businesses can adapt strategies based on real-time data, customer feedback, and changes in the market.

Easier Measurement of ROI:

The effectiveness of digital marketing campaigns can be measured more accurately than many traditional marketing methods. You can track your KPIs and easily calculate ROI for your marketing efforts.

Global Reach:

Through online channels, small businesses can reach a global audience. This opens up new markets and opportunities for growth that might not be accessible through traditional methods.

Facilitates Local Marketing:

For small businesses targeting local markets, digital marketing tools like local SEO and online directories help enhance local visibility and attract nearby customers.

Continuous Improvement:

Digital marketing allows for continuous improvement based on real-time data and feedback. Strategies evolve over time based on observing what works and what doesn’t, ensuring they stay relevant.

By knowing the benefits of digital marketing, small businesses can establish a strong online presence, connect with their target audience, and compete effectively and prosperously in today’s competitive business environment.

If you’d like to discuss your Digital Marketing Strategy please drop us a line

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Our Website Action Planning service is a free service provided to businesses that have an existing website which isn’t working as well as they would want

Today I’d like to talk to you about a free service we offer called Website Action Planning.

This is a free service provided to businesses that have an existing website which isn’t working as well as they would want – which normally means it isn’t generating enough leads.

The plan is usually broken into stages, each stage contains specific actions required to achieve the goals that were originally set out.

• The first stage is Critical items and Quick fixes, 
•  The second stage is less critical but high return items, 
•  Third stage is good return items but could be considered optional items 
•  and the fourth stage is an ongoing maintenance plan. 

There are normally upwards of about 20 action items in total – some of which you can do yourself and others which we would need to do.

The outcome is that you will know exactly what to do to make your website successful. This Action Plan is provided at no cost and no obligation. For more information or to get started please contact us

People ignore design that ignores people

DISCOVER ME DIFFERENTIATE IN 5 KEY AREAS..

1. Our Professional design skills and ability to make businesses stand out
2. Our use of leading edge technology to provide efficiencies
3. Our skills and expertise in providing customised internet marketing solutions that work
4. Our dedication to quality customer service
5.  And cost effectiveness

In this blog I’d like to give a brief overview of the first key area – which is providing good design.  Discover Me are passionate believers that quality design can provide with an enormous competitive advantage.  

4 COMPELLING REASONS WHY AND HOW WE CREATE COMPETITIVE ADVANTAGE THROUGH QUALITY DESIGN…

1. Design is the core of our service – our aim is to make our clients look great and provide a highly professional image to their customers.
2.  Our senior designer is highly creative, skilled and at the top of her game, she provides the creative direction for all our websites. I can tell you that she is very strict in maintaining these standards.
3. The internet industry moves very fast but one thing that doesn’t change is that without good design a website will not be successful. If it is not visually appealing and user friendly it will simply fail to engage the visitors.
4. A well designed website will enhance your brand, convey an image of professionalism and give you a competitive advantage. For example before calling you, most potential clients will first look at your website – if they need to decide who to call, they will call the one who looks the most professional. More to the point if your website looks crap they are unlikely to call you
   

PEOPLE IGNORE DESIGN THAT IGNORES PEOPLE

We have a quote pinned up on our wall – People ignore design that ignores people – it reminds us that websites must be designed primarily for the user and the market – it’s not designed for the business owner’s personal preferences and its not designed to satisfy any personal creative urges – this is sometimes a hard message to swallow but it is important for the success of the site.

It’s important to understand that websites are used and not just looked at – it not only needs to look good (to get people hooked) but it also needs to be easy to use and be functional to keep the visitors engaged .  An ideal design finds a good balance between form and function.

Please contact us if you or anyone you know in the Mornington Peninsula area would like to sit down and have a chat about how we can help improve your online presence and generate new business through your website.

To successfully generate new clients through SEO and internet marketing you need to start with a plan.

An internet marketing plan starts with the keywords you want to target. To do this you need to know your market and potential client types and think about the terms (keywords) they may use to find your services in Google. Keywords and phrases need to be relevant, unique and specific to work well for small business.  

To get started with any SEO or SEM campaign we always start with a Keyword Strategy to establish the best keywords to focus your campaign and provide the best Return on Investment.  The resultant document outlines the best Keywords to use for your purposes and subsequent actions to implement on your website and other online marketing.

For more information on our Keyword Strategy service please click here to contact us.